It wasnt all this team to do this function for this marketing purpose, it was very much [that we] threw all the books out the window and said, This is the best team we think that can compete based on our methodology. At the end of the day, its still just people making videos, then they get monetized directly or through advertising, or some way. According to the latest Twitter stat on 2023-02-25, Nicole LaPointe Jameson has a total favourites count of 31901 on the Twitter account and Nicole LaPointe Jameson has 21.9 Thousand followers on the same Twitter account. And that means we say no to things, it means we say yes to strange things, and hopefully, those are the good decisions to set us up for the longer term. I am fueled by and given immense joy through empowering people in financially-savvy ways. People are like, Wow, esports teams must be so rich with that prize pool. That mostly goes to players or back to the league. The Forbes 30 Under 30 alumnus is CEO of gaming company Evil Geniuseswhich is kind of what you have to be to make it in the billion-dollar biz. You own the Lakers you would be great. The job wasnt accessible because the infrastructure wasnt there to support it. Please only use it for a guidance and Nicole LaPointe Jameson's actual income may vary a lot from the dollar amount shown above. So outsourcing to people whose focus that is, is excellent. You came in as kind of an outsider, you had fresh perspective why do you think that was, such that creating a team empirically that ended up mixed-gender, was shocking to people? And then, of course, we have our evergreen league revenue share from our league partners. Definitely something were looking at. But its not supported by the magnitude of the revenue with league revenue share like youd find in traditional sports today. Its a fair question to ask because its a little nonlinear. I am passionate about reaching out to my community and engaging with you all. But weve moved into spaces where were either a first mover or the only mover. Let me ask you this, eight to 150 college tuition stipends, better health care, right? But I love making content in the fitness space. We can support that. Its for the people, of the people very insular. That is probably the biggest either plus to the space, or thorn in my side, depending on the day and which developer. Its a bit more junior, where every person really has a voice and matters, still, in esports. His first gift to LaPointe Jameson was a Pokmon game on Gameboy Color, and she immediately fell in love. We didnt see a clear pathway there, of where could more than just a dollar donation or a tweet really push the needle? Lets talk about your diversity and inclusion efforts here. For a long time, people have predicted that playing video games competitively would become a big business, rivaling traditional sports leagues like the NBA or NFL. That is very different than a traditional sports league, right? But also on the bright side: unlike traditional sports, the beauty of esports you saw it during COVID: pro sports leagues stopped. Entertainment and the sports space stopped. This is great. And what do you think that business should look like? Hear the latest economic, business and market news, as well as global, national, and local news. Evil Geniuses team players are, in terms of global rankings, the top 30 professional esports players in the world, organization leaders said. And its very hands-on, tactile, just by, I think, the industry maturity. You cant see Nicole. Nicole LaPointe Jameson. So our players are celebrities in their own rights and realms and that helps the team. You make a lot of money owning the Lakers, maybe you sell concessions, you sell tickets, you have all these ancillary things around the Lakers. Theres also a more negative construct, right? I mean it completely makes sense why we're talking about EA Sports in conjunction with this F1 event. But then also, were a sports team and so our humans, our players, our athletes are also the crux of our decision. #EGWIN #LCS, RT @EvilGeniuses: Come celebrate our soon to be 3-0 week with a meet and greet at the #LCS Lunar Revel Celebration afterparty! The NFL is not doing that, rIght? The biggest problem we face is breaking down the perception of gamers are alt-right dudes in a basement. Its not. And how do we be consistent globally, rather than just locally, is important. I had worked for the past five years at an investment firm called PEAK6 Investments, which does a lot of I call it a mixture of private equity meets family office. And heres some good examples, right? Bachelor of Arts/Science, Columbia University in the City of New York. But when I interviewed him for another show, he had just had a player who had gone out, made his deals, and they had wanted a cut and that was a contentious issue, right? Its almost a due diligence process in itself to know what developers are supporting the league in a way that helps brands grow. So depending on the decision, do we bring in a certain partner, will our fans like it? Im all about the methodology underneath it. And Id always loved gaming, Ive always been a personal fan of the space. Its an exciting year for us as live events, were hoping, will come back by the end of this year, and well have some very nice big activations, coupling our tournaments. Its fascinating, right? Video games are video games. Everyone knows the space can be rife with toxicity and bullying, but Ive had a good network to shelter me. And when you have people with compelling stories that speak to you as a consumer, EG is the voice of the people in gaming, and no other team has taken that stance before. Its inherently this de-location. We were one of the first esports teams to have an HR department; we were one of the first esports teams to help build kids camps and summer programs. How did you get into the industry? [8][11], LaPointe Jameson was featured in the 2020 Forbes 30 Under 30 under the games category. Jobs Number of Current Jobs 1 Theres a negative PE story that we hear all the time. And I think it is, the more internal culture-deflating conversations of, how do we pick what conversations we enter and what conversations we dont? And it requires us to be very quick-footed and have a lot of support to make sure we can navigate those scenes appropriately. You know, from a total volume point of view its probably direct sponsorships. Youre deciding to make that investment, do you think youre going to get a 10x return on that investment just from playing the game? But then theres a lot of like, Oh, my uncles an agent. Theres a lot of. Owning the Lakers is just a lucrative proposition because the Lakers play basketball, and people buy tickets, and youll sell the rights, and you can just do it that way. But we can do both authentically and well. One of the challenges entertainment companies in particular face when they focus on diversity, and sports leagues too and traditional sports leagues are all over the map on this when they talk about diversity and inclusion is, when youre trying to get everyone, youre trying to please everyone by the nature of your product. At that time, esports was becoming popular from a mainstream capital allocation point of view. And were a digital product, we are accessible by everyone. What types of activations do we do? Again, there are other teams that have just leaned fully into Twitch, have leaned fully into YouTube. What work do you do with them? Im almost ashamed of a lot of the things weve had to do that were firsts in the industry. Youre the CEO of Evil Geniuses. There are a lot of incidents of okay, well, if we speak on this, do we also talk about similar happenings in the Middle East, in China, in Northern Africa? People always give me a lot of shit for that too, like, Your merch sucks. And Im like, Im sorry, I dont care.. To clarify for the people in the back that didn't catch it the first time In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. Nicole E Lapointe, age 48 View Full Report Address:***** Lynores Way, Plano, TX. Ive asked you a lot about places youre increasing costs. What are resources you have to help if you ever feel uncertain, as well as even staff and management crisis and de-escalation training. And it was a good wake-up call and call to action of how can we always continue to optimize and do better? Does it fit into the matrix of this is what we set out to do? Big thanks to the fabulous and patient @frenzystudio_ for their help with conceptualizing my brand, and @alexaftw for bringing my voice to life! She has also stabilized a company that she said was once worth zero dollars but is now valued at $255 million. I dont think its a badly kept secret that a lot of them dont look great on paper from an investment point of view, and EG was a diamond in the rough. Explain how you became the CEO of Evil Geniuses? Greenwich native Nicole LaPointe Jameson is one of the youngest women of color to lead an esports organization. Last year, you removed two players from the roster for their conduct. Thank you for having me. LaPointe Jameson cut her teeth in private equity, turning around "distressed. These are, in terms of global rankings, the top 30 players in the world, LaPointe Jameson said. There were many race-related incidents in America over the past year that I think everyone is aware of in terms of legal justice and recourse for race-related incidents. We also do quarterly harassment and good communication skills training through a third-party vendor. Do we have a voice and do we have a say in this conversation? 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Put your money where your mouth is, and thats fine. Its in alignment to our league partners, like what are they trying to achieve and where are goals that we can co-help together, as well as what sticks to my shareholders values, my investors values, and our corporate strategy. On this Wikipedia the language links are at the top of the page across from the article title. Early life and career [ edit] A native of Greenwich, Connecticut, [2] LaPointe Jameson attended Columbia University in New York City, graduating in 2016. I am excited to announce the launch of www.nicolelapointejameson.com. Potentially many times bigger than the market of people who will watch League of Legends. Theres more lawyers and agents and potentially more revenue? LaPointe Jameson joined Evil Geniuses as CEO back in 2019. The predominantly male esports industry has a reputation of toxic, harassing and bullying behavior toward women players. My investors believe in this too, so I have the luxury of being able to focus on finding the best talent. All Rights Reserved, By submitting your email, you agree to our. ), Nicole LaPointe Jameson Born: April 11, 1994 (age 28years), Connecticut, United States. HOW DO I GET PUSHUPS LIKE YOURS?!?!?! Well, so this is something I think about a lot, especially in the creator ecosystem, which we pay a lot of attention to; its new, but the cultural product its making is maybe not new, right? And so you do have lots of law firms now, and agencies, and marketing people. They control the games, they can change the rules, they can change how the games work. Especially, because entering an esports title is not cheap, both from labor, from straight dollars, from infrastructure. Okay, so you own the Lakers. The newly acquired CS:GO team quickly made its presence known by debuting with a championship win at ESL One New York 2019 in Brooklyn's Barclays Center. We have a really great and very fast-growing direct sponsorship line. Bumpouts in Byram? A new podcast from The Verge about big ideas and other problems. Which one of those is growing the fastest? [They] are not sustained on esports-level sponsorships today. But in terms of the volume of the pie that I want to cut a slice out of, geo-affiliation is always something we look at, but its not going to be my priority because I have many more fans across the globe than I could just tap into only in Seattle. FaZe Clan is probably a good example because in the bimodal spectrum of how the esports teams operate, theyre full-on entertainment. We grow like 8 percent month over month organically. One of the questions I have for all of these digital media and entertainment models and obviously, I work in digital media so I think about this a lot but one of the questions that always comes up is it seems like so rarely is the core product itself the money. "[5][6] PEAK6 would later acquire Evil Geniuses in May 2019, installing LaPointe Jameson as the organization's new CEO. And so we took a very empirical building approach, which maybe doesnt sound insightful for sports listeners, but is very different from esports, where most of the talent pool is known, especially in North America. So now Im going to play the role of the private equity investor and say, how are you growing revenues to justify that massive increase in costs? When I came into the space, I was nervous. One of our other teams competes for upwards of a $40 million prize pool for a singular event called the International every year in Dota. You cant operate player salaries that look akin to pro athlete salaries. See full bio . Depending on where we are, the first is probably financial. And shes super into Vogue and fashion. But also, I think were trying to get smarter around how do we continue to build out data-driven decision-making around esports athletics? And he has this line in there, which I think is very funny I dont know if its true. More from Forbes 30 Under 30 - Games 2020 List. Being a game developer is a huge struggle, very expensive, crazy amount of labor, very hard to keep up. We want to keep it objective, so we bring in third-party investigators to due-diligence the situation. My differences made me nervous, but since I had spent so many months in the due diligence process with the internal EG team, I felt like I had already been working with them. Walk me through that. Im the University of Michigan. And so that comes from a data decision framework around risk-reward potential, level of effort, and costs, almost like an engineering arm, to ensure that theres the why behind decisions. Greenwich native found a social escape in gaming. I ask every CEO who comes on the show, for their decision-making framework, and Ive kind of waited a bit to ask you because I wanted to give people a sense of how novel the decisions you make are. They usually say, Okay, take a coach whos been in the space for a long time. You mentioned franchising. And oh, look, Tableau is doing this. LaPointe Jameson praised what she called a stellar education system in her hometown, where she attended Hamilton Avenue Elementary School, Western Middle School and Greenwich High School. Moreover, fraudsters tend to set their sights on small businesses So theres an inherent dynamic between the people who make the games and a company like yours, where youre trying to make something thats great and fun to watch as an entertainment product and theyre trying to make something its easier to participate in. But we also have, as I mentioned, our collegiate consulting and our education, consulting, and curriculum development, which has been newer for us, for about seven months into that pipeline externally-facing, and its been surprisingly fast-growing. But why are esports teams pulling away from Fortnite? So we think of the fans and the community quite a bit. Because gaming is where I found a social escape, which is what led me to where I am today., tatiana.flowers@thehour.com @TATIANADFLOWERS. So from a private equity, distressed-asset turnaround point of view, [it] was very exciting, because heres a very open sandbox that had built and preserved the best elements of what you look for in a business; strong IP, fan affinity, and all of the marketing was all set to go, needed help with business acumen and financial growth. You might know me as the CEO of the global esports organization Evil Geniuses, the first esports organization to lift trophies and excite fans on a global scale through empiricism and inclusion. Why not try to make it geo-affiliated? About the Summit Why Attend Honorees Careers FAQs. But esports, being a digital platform, also bridges entertainment, so you think of content creators, digital influencers, and all of those revenue models and revenue streams. Part of the challenge for her? Phenomenal episode of Technology Untangled! We havent targeted any women in hiring. So I was glad to be one of the catalysts of forceful disruption in this space. I think were going to continue to lift trophies obviously. It is almost a loss-leader. So on behalf of the "shitty new" LCS team. Nicole LaPointe Jameson net worth 630 Thousand Millions of dollars 77% Net worth score Disclamer: Nicole LaPointe Jameson net worth displayed here are calculated based on a combination social factors. Spring Skincare Hero: According to your skintype. Many shows depict an awkward tension when a suit from the firm suddenly takes over a growing company. Many people ask about the amount of money Nicole LaPointe Jameson makes from Instagram. I get this question a lot, especially from traditional sports people. Around both, players, how do you think of your brand on social media? Part of its personal. Give me an example of a decision that displeased one of your stakeholders that you had to navigate through. One thing we love about Riot and them franchising League of Legends is even though you might look at that price tag of a franchise medallion and go, Holy crap, who would spend that money on this? What it shows is, though, we have a voice at the table and how the league is constructed and supported. Submitting your email, you removed two players from the firm suddenly takes over growing... 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